Understand visibly

Look at this picture. This is a package used for my prescription drug. As the illustration tells you, anybody can understand the directions for this medication like 4 times a day and 2 pills every time.

I bought another prescription drug and the package showed me the same idea. No words instruction but a simple illustration.

Now I am involved to make a teaching materials for HIV positive mothers. We want to teach them how to prevent HIV transmission from mother to child. It could be about 15 pages flip chart.

I drew a draft images and showed them to my boss (Jim). He was not happy ........because I put some numbers to indicate feeding time like 6 am, 10 am, noon.....etc. He is afraid that someone may not understand the concept of the clock.

He is right!

Here I made my image illustration. I am going to use this for one of the baby's feeding schedule pages.

Actually I really disappointed when he rejected my first draft but instead he gave me this idea like above. I drew his idea from scratch by my illustrator. Ended up turned out beautifully!

Thank you Boss!